Auto Ice Cream Machine J&N team

  Our team (Javeira and Nezar) is preparing for an Auto Ice Cream Machine project.The concept of the automatic machine is that the customer can see and select the size and different flavors and can add the toppings as much as he likes while watching the complete process. This machine can accept online pre-request by using smart devices. This machine is substituting overhead and can operate 24 hours and can be put any where.   We sat the main ideas, work frame outline and a questioner. We need to do more researching on the product, technology and customers. We already discussed the questioner paper, it needs some editing and it will be ready by Monday  4/29/2013 as a final draft.    

Business Studies Ice Cream Survey?

This is a questionnaire for my Business Studies Coursework based on an Ice Cream Shop which will be opened in Washington D.C and therefore I need feedback from (you) the consumers. Please answer the questions honestly because every tick counts and therefore it would be re-considered when analyzing the data and opening a successful ice cream shop.

ONLY 24 questions :

1. What kind of ice cream do you prefer? (please rank favorite 3 preferences, 1 being the highest)
Normal (ice cream)
Frozen Yogurt
Baskin Robbins
Ben and Jerry's
Hagan Daz
Pink Berry

Gelato (Type of Italian Ice Cream)

2. Do you prefer your ice cream soft or hard? (soft ice creams are usually the machine 1s e.g 1s at McDonalds)
Soft
Hard
Don't Mind....

3. What is your favorite ice cream flavor? (please RANK favorite 5 preferences, 1 being the most favorite 5 being the least)
Vanilla
Chocolate
Strawberry
Caramel
Peppermint
Fruit Flavors
Butter Scotch
Other? (please specify)

4. Do you like (ice cream) toppings? (if no please go to question 8)
Yes
No

5. If yes, which toppings do you prefer from the list below? (you may choose more than 1 option)
M&Ms/Smarties
Flake
Sweets
Nuts
Coconut
Marshmallows
Whip Cream
Dried Fruits
Sauces: chocolate, toffee, strawberry

6. What do you prefer to have your ice cream in/with? (please only choose one option)
Cup
Cone
Waffles
Crepe
Other? (please specify)

7. What makes you buy an ice cream? (please one choose one option)
Flavour (Taste)
Price
Texture
Brand Name?
Impulse Purchase (unplanned/spontaneous buying)
Other? (please specify)

8. Do you prefer choosing your ice cream from a Shop or from Auto machine?
Shop
Auto machine

9. How often do you eat ice cream?
Everyday
2-5 times a week
Rarely
When the weather is hot?
Other? (please specify)

10. Would you be interested in promotional offers in an ice cream shop?

Yes
No

11. If yes, what kind of promotions would most appeal to you as a consumer? (please choose 1 option)
Buy 1 get 1free
Free (ice cream) toppings
Discount offers! 25% off
Other? (please specify)

12. Which type of promotional adverts catch your eye?
Billboards
Magazine Adverts
Newspaper Adverts
Posters in outlet stores

13. In what way do they appeal to you? (open question- your opinion would be greatly appreciated e.g. font colour, glossy pages, image etc)

14. What business name do you think would be most suitable and appealing for the new ice cream shop?
Scoop Mania
Scoop of Heaven
Diary King
Ice Cream R Us
Other? (please specify)

15.Currently,what is your favourite ice cream brand in Washington D.C? (if you arer not in Washington D.C then feel free to state any other choices)
Baskin Robbins
Ben and Jerry's
Hagan Daz
London Diary
Other? (please specify)

16. Why is this brand your favorite brand? (open question)

17. Where do you normally buy ice cream? (please only choose one option)
Cinema
Corner Shop
Ice cream stands
Beach
Mall
Other? (please specify)

18. What items would you like sold in an ice cream shop? (please RANK the options 1 being the highest)
Chocolates
Cakes/Cookies
Sweets
Crisps
Hot Beverages
Cold Beverages
Other? (please specify)

19. Do you think that a play area would be suitable for children in order to attract a lot of them?
Yes
No

20. As an adult/teenager what choices of furniture, décor and interior designs would appeal to you in an ice cream shop? (please only choose one option)
Plain Design
Modern Style
Ethnic Themes-Islamic?
Different plain random colours
Fashion- Hollywood

21. According to you, what thing are needed to provide a good service to the customers? (please rank in order which 1's are the most important to you 1 being the most important)
Good customer service
Cleanliness
Quality of the products
Attendance (how quick your order is taken etc....)

22. How much are you willing to pay for a small ice cream cup/cone?
1-5 $
6-10 $
Other? (please specify)

23. How much are you willing to pay for a medium ice cream cup/cone?
6-10 $
11-15 $
Other? (please specify)

24. How much are you willing to pay for a large ice cream cup/cone?
11-15 $
16-20 $
Other? (please specify)

Thanks so much!! (*,)